Design Concept of Mascot Expo 2010

HaiBao,the world expo 2010 Shanghai, China mascot.With the Chinese character "human" as the core idea, with representatives of Marine life and vitality.His laughter, display a positive and optimistic upward, health in China; the spirit.His hands up and bosom, shows the tolerance and passion.He tilted thumb, is to come from all over the world of sincerely invite friends.

(1) reflect host country's culture.
The 2010 Shanghai world expo held by China, Shanghai is the global event, and also for the first time in a developing country of integrated expo held.Shanghai world expo mascot design must include Chinese culture characteristics of Chinese cultural spirit, reflect the 2010 world expo in Shanghai, the sino-foreign cultural exchanges.At the same time, comply with Chinese law and social good morals.

(2) deduce the 2010 world expo in Shanghai "better city, better life".
The world expo 2010 Shanghai, China mascot should be subject to deduce the carrier and the visual image identification, and each world or other international large-scale activities have mascot figure in themes, modelling design aspects have obvious difference.
Through creative refinement mascot figure, design, concept, character set, this act means, fully express the 2010 world expo in Shanghai "better city, better life".Through the mascot vivid deduce city, city, city star the interactive relationship between deep expression footprint, intrinsic connection between the dream.Design ideas and concepts to clear and distinct theme and easy to fit, the audience understanding.

(3) is derived and the development of products.
The world expo 2010 Shanghai, China should accord with "good-looking, mascots, easy to use, with the principle of" derivative products, market development of image, and has high recognition model, strong applicability, etc, suitable for various toy, stationery, clothing, gifts, jewelry series of derivative products design and development.In form and technical means, applicable, stereo and electronic media communication and creation, suitable for different carrier to deduce the style and performance.